Digipaks.

Research.

A DVD digipak are special packs that usually contain DVDs and CD's. They usually fold out to house a number of DVDs and CD's. Many digipaks contain a booklet that includes a list of things. Including: track listings, lyrics, pictures of the band, pictures from the music video, biographical info about the band and an interview with the band. Many people would buy a digipak (rather than looking at videos online) because they can include exclusive content, they can be limited edition, they can be seen as a product of merchandise (fans see value in the product) and a physical copy can have sentimental value to fan.

Proposal

I have decided to work alone and produce a stop motion video. I have looked on 'Jamendo' to find a non copyrighted track to use for my music video. I tried to find a track that would be easy to symbolise through stop motion. I have found a track called 'Dark Horse' by Bella Ruse. This track has a lot of refferences to love and i though it would be quite simple to come up with different ways to symbolise it.
I have decided to use a model in my stop motion. My model will be Caroline Craske. I also have decided that i am going to do the stop motion in the TV studio, probably also using green screen. I am going to do the stop motion on the floor, there for i am going to use a sheet of green paper on the floor for my model to lay on.
I am going to need a camera and a tripod as i an going to point the camera to the floor. I may be able to suspend the camera from the scaffolding on the ceiling in the TV studio so there will be not shadows over the set. I am also going to use the studio lighting in the TV studio.

Inspiration.

Moodboard.



Videos. (adverts&music)

Animatic storyboard & Lyrics.

Animatic Storyboard.



Lyrics With Annotations.

Mood Boards

Style & fashion.

Music Video Director.

Sarah Chatfield.

Sarah Chatfield is a music video director who first started out as a camera assistant. She studied Television Production, Film Production and Cinematography at university. She then became a director of photography and then she swiftly moved on to music videos in 2005.

Her first music video break through was for Lily Allen's single, "Alfie". The colourful music video which was live action and puppet based. The video was a airplay success.

(Screen Shots of "Alfie" - Lily Allen)

Sarah then moved on to making a variety of other pop music videos. Most of her music videos have lots of colour. Her music video for "I Know Your Girlfriend Hates Me" by Annie is an example the use of colour and the variety.

(Screen Shots Of "I Know Your Girlfriend Hates Me" - Annie)

One of Sarah Chatfield's newest music videos is for "My Wicked Heart" by Diana Vickers. In this this music video, there is a great use of studio lighting. The circus theme throughout the music video allows Sarah to use lots of variety of bold, extreme colours and unique fashion.

(Screen Shots of "My Wicked Heart" - Diana Vickers.)

Sarah Chatfield has a signature theme to her music videos. Her view of fashion and her fashion sense has lead to her unique style of music video. She also uses a lot of contrasting colours and the use of studio lighting along side the fashion which makes the music videos unique to herself.

Analysis of Music Videos

Bruno Mars - Just The Way You Are.


This is the music video to Bruno Mars' 'Just The Way You Are'. In this music video, he is trying to impress a girl by complementing her on her looks and throughout the whole song he is doing this. There is a bold relationship between the lyrics and the visuals. At the beginning of the video, he snatches a cassette player from her to get their attention. From then on he starts to complement her - 'Just the way you are.'

This Video only has two individuals in it. Bruno Mars himself and a young woman. Bruno Mars is presented and a loving, completing gentle man and the woman is presented as being young, beautiful and shy. There is no choreographed dancing and no live performance on the video which works well as it is more about love. Even though there is two individuals in the music video, there are many close ups of the artist. All the angles of the camera are either close up or mid close ups. There are no harsh angled shots which you would see in a rock video. This makes the video run smoothly which goes with the love song.

What I like about this video is the use of animation. I like the was they have made it look like Bruno Mars draws images using the tape inside the cassette to illustrate whats going on. At the beginning his name and the title of the song is presented in this way.

Also, when a drum is drawn with the tape and he 'flicks' it to the beat of the song. This shows a relationship between the music and the visuals. Alto as he is drawing images, he makes reference to his lyrics. For example, when he says 'Oh her eyes, her eyes' he begins to draw a portrait of the woman with the tape.

Oren Lavie - Her Morning Elegance.


This music video is a stop motion video to the song, 'Her Morning Elegance' by Oren Lavie. This is one of my favorite music videos as the stop motion goes with the dreamy, smooth, soft tone and genre of the song.

The stop motion in this video runs really smooth and it is easy to see what props are used and what they are used for. For example, how pillows are used as clouds and are constantly moving as time is passing, like in rel life. Also, the music video is always on the go, the woman is always on the move and the props are always changing as the song is continuing.

In parts of this music video, there is a relationship between the actual music video and the visuals. When there is a violin/cello instrumental during the song, there is some stopmotion of a cello/violin floing past the womans head just like the clouds were before.

An interesting aspect of this video is how the man in the video stings whilst the stop motion is going on. I think this makes the video more interesting and gives a sense of a break from the stop motion when actually is isnt.

At some points in the music video, the background changes in to different colour/patterns to relate to the lyrics. This makes the video look like it has a change of scenery. At one point of the video it looks like the woman is falling through the clouds into the see and is the joined by fish. All the scenery seems to be reated with nature and natural things which relates to the genre.

You Me At Six - Liquid Confidence.


This music video is of 'Liquid Confidence' by You Me At Six. This music video doesn't confrom to the characteristic, (identified by Andrew Gowin) 'There is a relationship between the lyrics and the visuals' The Song is about a negative side of love and the music video is basically starts off in a studio with the whole of the band playing in the background and you can see the whole set. Then they walk out of the set, see them in their dressing room with regular clips of the vocalist in a studio singing. The only way that i can see the visuals linking with the lyrics is the way that the vocalist is acting like his mind is elsewhere and looks up set - this could link with the negative mood of the song.




Another characteristic is 'there is a relationship between the music and the visuals' In this music video I can see a relationship between the music and the visusual. In many parts of the video the lighting behind the vocalist flashes in time with the beat. An example of this is when it builds up to the corus.

There are many shots of the whole band as well as just the vocalist. But there are many more close ups of the vocalist rather than any other person in the band. This is usually a demand on the part of the record company.

Short Animation Project

This is a short animation project that was created on Adobe Premiere to a short clip of the Eel's 'Guest List'. Creating this short animation i learnt how to use key frames to change the scale and animate photoshop files. So i have now developed a basic kowledge of Adobe Premiere.

Transition Music Video - I Put A Spell On You

When our group came to editing the video, i learnt a few editing skills on Adobe Premiere. I learnt how to use the razor tool to slice scenes so you are able to cut out unwanted scenes and make scenes shorter to fit the music. Also i have learnt how give clips effects. I know how to make the clips black and white and how to put a grain on them. I also learnt how to put titles on clips.

Over all, i think that the finished out come is well edited and i am very pleased. I think that the lip sync is on time with the music. But there was is times in the video where the timings were slightly off. I think that the use of lots of different camera shots gave the music video lots of variety and a sense of movement/progression moving towards the end of the video.