Research.
A DVD digipak are special packs that usually contain DVDs and CD's. They usually fold out to house a number of DVDs and CD's. Many digipaks contain a booklet that includes a list of things. Including: track listings, lyrics, pictures of the band, pictures from the music video, biographical info about the band and an interview with the band. Many people would buy a digipak (rather than looking at videos online) because they can include exclusive content, they can be limited edition, they can be seen as a product of merchandise (fans see value in the product) and a physical copy can have sentimental value to fan.
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