Friday, 24 September 2010

Analysis of Music Videos

Bruno Mars - Just The Way You Are.




This is the music video to Bruno Mars' 'Just The Way You Are'. In this music video, he is trying to impress a girl by complementing her on her looks and throughout the whole song he is doing this. There is a bold relationship between the lyrics and the visuals. At the beginning of the video, he snatches a cassette player from her to get their attention. From then on he starts to complement her - 'Just the way you are.'



This Video only has two individuals in it. Bruno Mars himself and a young woman. Bruno Mars is presented and a loving, completing gentle man and the woman is presented as being young, beautiful and shy. There is no choreographed dancing and no live performance on the video which works well as it is more about love. Even though there is two individuals in the music video, there are many close ups of the artist. All the angles of the camera are either close up or mid close ups. There are no harsh angled shots which you would see in a rock video. This makes the video run smoothly which goes with the love song.

What I like about this video is the use of animation. I like the was they have made it look like Bruno Mars draws images using the tape inside the cassette to illustrate whats going on. At the beginning his name and the title of the song is presented in this way.


Also, when a drum is drawn with the tape and he 'flicks' it to the beat of the song. This shows a relationship between the music and the visuals. Alto as he is drawing images, he makes reference to his lyrics. For example, when he says 'Oh her eyes, her eyes' he begins to draw a portrait of the woman with the tape.



Oren Lavie - Her Morning Elegance.




This music video is a stop motion video to the song, 'Her Morning Elegance' by Oren Lavie. This is one of my favorite music videos as the stop motion goes with the dreamy, smooth, soft tone and genre of the song.



The stop motion in this video runs really smooth and it is easy to see what props are used and what they are used for. For example, how pillows are used as clouds and are constantly moving as time is passing, like in rel life. Also, the music video is always on the go, the woman is always on the move and the props are always changing as the song is continuing.





In parts of this music video, there is a relationship between the actual music video and the visuals. When there is a violin/cello instrumental during the song, there is some stopmotion of a cello/violin floing past the womans head just like the clouds were before.



An interesting aspect of this video is how the man in the video stings whilst the stop motion is going on. I think this makes the video more interesting and gives a sense of a break from the stop motion when actually is isnt.





At some points in the music video, the background changes in to different colour/patterns to relate to the lyrics. This makes the video look like it has a change of scenery. At one point of the video it looks like the woman is falling through the clouds into the see and is the joined by fish. All the scenery seems to be reated with nature and natural things which relates to the genre.





You Me At Six - Liquid Confidence.




This music video is of 'Liquid Confidence' by You Me At Six. This music video doesn't confrom to the characteristic, (identified by Andrew Gowin) 'There is a relationship between the lyrics and the visuals' The Song is about a negative side of love and the music video is basically starts off in a studio with the whole of the band playing in the background and you can see the whole set. Then they walk out of the set, see them in their dressing room with regular clips of the vocalist in a studio singing. The only way that i can see the visuals linking with the lyrics is the way that the vocalist is acting like his mind is elsewhere and looks up set - this could link with the negative mood of the song.




Another characteristic is 'there is a relationship between the music and the visuals' In this music video I can see a relationship between the music and the visusual. In many parts of the video the lighting behind the vocalist flashes in time with the beat. An example of this is when it builds up to the corus.



There are many shots of the whole band as well as just the vocalist. But there are many more close ups of the vocalist rather than any other person in the band. This is usually a demand on the part of the record company.





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